In telesales, success isn’t measured by vague impressions of effort; it’s measured in hard numbers, response times, conversion rates, and closed sales. Trionlife Wellness International, operating within the healthcare sector in Lagos, has built exactly this kind of precision into its search for a Telesales / Customer Services Representative, presenting one of the most detailed, numerically explicit job listings in terms of performance expectations, complete with specific KPIs, conversion rate benchmarks, and monthly sales targets.
For candidates who thrive under clear, measurable goals and genuinely enjoy the process of converting a hesitant inquiry into a satisfied, paying customer, this listing offers a role with no ambiguity about what success looks like, and a real opportunity to prove exactly that.
Understanding Trionlife Wellness International
Trionlife Wellness International operates within the healthcare sector, based in Lagos, with this particular role sitting within the company’s Marketing & Communications function. Given the wellness-focused positioning suggested by the company’s name, it’s likely that Trionlife Wellness International sells health and wellness-related products or services, requiring a telesales and customer service function to engage potential customers, answer their questions, and guide them toward a purchasing decision.
The Job at a Glance
Here’s a quick overview of the opportunity before exploring the finer details:
- Job Title: Telesales / Customer Services Representative
- Company: Trionlife Wellness International
- Department: Marketing & Communications
- Location: Lagos, Nigeria
- Employment Type: Full Time
- Industry: Healthcare
- Salary Range: NGN 70,000 – NGN 150,000
- Minimum Qualification: OND
- Experience Level: Entry level
- Experience Required: 1 year (with a preferred range of 1–3 years)
- Language Requirement: English
- Working Hours: Full Time, 8am to 5pm
- Applicant Location Requirement: Lagos, Nigeria
With the overview covered, let’s take a comprehensive look at what this role genuinely involves, the qualifications Trionlife Wellness International is seeking, and the remarkably detailed performance framework that defines success in this position.
What Does This Telesales/Customer Service Role Actually Involve?
The job summary establishes the role’s core purpose directly: the Telesales/Customer Service Representative is responsible for attending to all assigned customer inquiries and leads, following them up via calls, WhatsApp, and messages, and converting them into paying customers. Let’s break down the specific responsibilities outlined in the listing.
Attending to All Assigned Leads Promptly
At the foundation of this role is the responsibility to attend to all assigned leads promptly. This immediate responsiveness reflects the reality that in sales, delayed engagement often means lost opportunities, as potential customers’ interest and urgency can fade quickly if not addressed swiftly.
Calling, Messaging, and Following Up Until Conversion
The representative calls, messages, and follows up with customers persistently until conversion, reflecting the genuinely results-oriented nature of this role. This isn’t a single-touch sales process; it requires sustained, disciplined follow-through until a lead either converts into a paying customer or is genuinely exhausted as a viable prospect.
Participating in Trainings and Programs
The role includes participation in trainings and programs, reflecting Trionlife’s evident investment in developing its sales team’s skills and knowledge on an ongoing basis.
Explaining Products, Pricing, and Offers Clearly
The representative explains products, pricing, and offers clearly to potential customers, ensuring genuine understanding and transparency throughout the sales conversation, which builds trust and reduces the likelihood of confusion or dissatisfaction later.
Handling Objections Professionally
The role requires handling objections professionally, an essential telesales skill given that most potential customers will raise some hesitation, question, or concern before committing to a purchase, and the representative’s ability to address these objections skillfully often determines whether a lead converts or is lost.
Following Approved Sales Scripts and Pricing
The representative follows approved sales scripts and pricing, ensuring consistency and compliance with the company’s established sales approach and pricing structure, rather than improvising terms or messaging independently.
Ensuring No Assigned Lead Is Abandoned
This responsibility, ensuring no assigned lead is abandoned, reflects a core value emphasized repeatedly throughout this listing: every lead deserves consistent, thorough follow-through, and simply letting a lead go cold without proper effort is explicitly unacceptable.
Updating Sales Status for Every Lead
The representative updates the sales status for every lead, maintaining accurate, current records of where each prospective customer stands within the sales process.
Reporting Daily Sales Activities
Finally, the role requires reporting daily sales activities to the sales manager, ensuring consistent, transparent visibility into the representative’s ongoing performance and lead management.
What Trionlife Wellness International Is Looking For
Now let’s take a closer look at the specific qualifications outlined for this role.
Minimum Qualification: OND in Any Discipline
The educational requirement is a minimum of an OND in any discipline, making this opportunity accessible to a broad range of candidates regardless of their specific field of study.
Sales or Customer Service Certification (An Advantage)
The listing notes that sales or customer service certification is considered an advantage, though not a strict requirement, and candidates holding relevant certifications should highlight them clearly.
1 to 3 Years of Relevant Experience
Candidates need 1 to 3 years of experience in sales, telesales, or customer service, ensuring genuine, practical familiarity with customer-facing sales conversations and processes.
Online Sales or WhatsApp Selling Experience (An Advantage)
Given the explicit mention of WhatsApp as a primary communication channel for this role, experience in online sales or WhatsApp selling specifically is noted as an advantage, reflecting the increasingly digital nature of modern customer engagement and sales conversion.
A Comprehensive Set of Sales-Specific Skills
Beyond the formal qualifications, the listing outlines an unusually detailed and specific set of skills required for this role: strong communication skills, phone and WhatsApp selling skills, persuasion and negotiation ability, objection handling, basic CRM or record-keeping skills, sales psychology, follow-up discipline, active listening, emotional intelligence, closing techniques, and customer relationship skill.
This extensive, specific skill list reflects just how seriously Trionlife Wellness International approaches the craft of telesales, recognizing it as a genuine, learnable discipline requiring specific competencies rather than simply general communication ability.
Understanding the Detailed KPI Framework
This listing stands out for the remarkable specificity of its Key Performance Indicators, offering candidates unusually clear insight into exactly how their performance will be measured.
The KPIs include achieving 100% follow-up on all assigned leads, meaning no lead should go unaddressed. Response time to new leads is explicitly set at within 5 to 10 minutes, an aggressive, immediate responsiveness standard reflecting how seriously the company treats the urgency of engaging fresh leads. The role also requires meeting a minimum daily conversion activity log, submitting daily sales reports consistently, tracking weekly lead-to-customer conversion rates, completing follow-up on pending leads, and participating in weekly sales performance reviews.
Understanding the Monthly Target
The listing specifies a genuinely substantial monthly target: 200 successful order deliveries or conversions, or alternatively, N5 million in sales. This clear, quantifiable target gives representatives an unambiguous understanding of what strong monthly performance looks like, whether measured in transaction volume or overall sales value.
Understanding the Conversion Rate Benchmarks
Perhaps the most distinctive element of this listing is its explicit conversion rate benchmark framework, categorizing performance levels with striking clarity. A conversion rate below 40% is categorized as Very Poor. Between 40% and 49% is categorized as Not Acceptable. Between 50% and 69% is considered Acceptable/Good. Between 70% and 79% is considered Very Good. And between 80% and 100% is considered Excellent.
The listing further clarifies that the minimum acceptable conversion rate is 70%, with anything below 60% explicitly stated as not acceptable. This unusually transparent benchmarking system leaves genuinely little ambiguity about performance expectations, candidates know precisely what conversion rate they need to achieve to be considered successful in this role, and what level constitutes exceptional performance.
Understanding the Behavioral Expectations
Beyond measurable performance metrics, the listing outlines explicit behavioral expectations for this role: a high sense of responsibility, zero tolerance for abandoned leads, a result-driven mindset, professional communication at all times, respect for customers and company policies, and accountability for assigned leads.
These behavioral expectations reinforce the performance-driven culture reflected throughout this listing, making clear that success in this role depends on both measurable sales outcomes and consistent, professional conduct throughout the sales process.
Understanding the Compensation Package
The salary range for this Telesales/Customer Service Representative position is NGN 70,000 to NGN 150,000, reflecting typical compensation for an entry-level telesales role within Lagos, though given the demanding, clearly defined performance expectations outlined throughout this listing, candidates should recognize that achieving or exceeding the stated targets and conversion benchmarks would likely be essential to maintaining strong standing within this specific role.
A Look at the Working Structure
The role follows standard full-time working hours from 8am to 5pm, based in Lagos, Nigeria. Given the phone and WhatsApp-based nature of this sales role, candidates should expect a genuinely active, communication-intensive working day, consistently engaging with leads throughout their shift to meet the aggressive response time and follow-up standards outlined.
Why This Role Offers Genuine Value for Performance-Driven Sales Talent
For candidates who genuinely thrive under clear, measurable performance expectations, this Telesales/Customer Service Representative role offers an unusually transparent, well-structured opportunity. Rather than facing ambiguous or shifting performance standards, candidates in this role know exactly what’s expected, from response times to conversion rates to monthly targets, allowing genuinely capable, motivated salespeople to demonstrate and be recognized for strong, consistent performance clearly and objectively.
Success in this role also builds genuinely valuable, specialized skills in phone and digital sales, objection handling, and disciplined follow-up management, skills that remain highly transferable across virtually any future sales or customer service role.
Tips for Applicants Who Want to Stand Out
If you’re considering applying for this Telesales/Customer Service Representative position, here are some practical tips to strengthen your application.
Highlight any WhatsApp or online sales experience specifically. Since this is explicitly noted as an advantage, and reflects a primary communication channel for this role, be sure to mention any relevant experience clearly.
Demonstrate your comfort with fast response times and follow-up discipline. Given the explicit 5 to 10 minute response time standard, use your application to convey genuine readiness and comfort with this kind of urgent, disciplined responsiveness.
Provide concrete examples of past conversion or sales performance. If you have prior sales or telesales experience, share specific figures or achievements that demonstrate your track record of converting leads into customers.
Show your objection handling and persuasion skills. Given how explicitly these are emphasized, share examples of situations where you successfully addressed a customer’s hesitation or concerns to close a sale.
Emphasize your comfort with performance-based accountability. Given the detailed KPI and conversion rate benchmark framework outlined in this listing, express genuine confidence and comfort working within this kind of clearly measured, results-driven environment.
Demonstrate emotional intelligence and active listening. Share examples that showcase your ability to genuinely understand and respond to customer needs and concerns, rather than relying purely on scripted responses.
Final Thoughts: A Clearly Defined, High-Performance Sales Opportunity in Lagos
The Telesales/Customer Service Representative position at Trionlife Wellness International offers a genuinely distinctive opportunity for performance-driven sales talent in Lagos, standing out for its remarkably transparent, detailed performance framework. With a salary range of NGN 70,000 to NGN 150,000, and a role built around clear response time standards, conversion rate benchmarks, and monthly targets, this position leaves little ambiguity about what success requires.
For candidates who bring genuine sales aptitude, strong communication and objection handling skills, and a genuine comfort with disciplined, metrics-driven performance expectations, this opportunity at Trionlife Wellness International offers a clear, well-defined path to demonstrate real sales capability and be recognized and rewarded for consistently strong results.