Sales roles often carry a certain stereotype: pushy pitches, relentless cold calling, and pressure-driven tactics that leave both the customer and the salesperson feeling worn out. But genuinely effective sales work looks nothing like this. It’s built on understanding what a customer actually needs, communicating value clearly and honestly, and building the kind of trust that leads not just to a single sale, but to lasting relationships and repeat business. That’s precisely the kind of sales professional Berekkah Consulting Limited is looking to bring on board with its newly listed Direct Sales Executive position in Lagos.
The company is seeking high-performing, motivated individuals ready to drive sales through genuine customer engagement, consistent target achievement, and a strong commitment to delivering excellent customer experience throughout every interaction. For entry-level sales professionals in Lagos looking for a well-rounded role with solid base compensation and meaningful additional benefits, this listing is worth serious consideration.
Who Is Berekkah Consulting Limited?
Berekkah Consulting Limited operates within the Recruitment industry category, suggesting the company may function as a consulting or staffing firm managing this Direct Sales Executive recruitment on behalf of a client business, or alternatively, operating its own sales function directly under this classification. Regardless of the precise underlying business structure, what’s clear from the listing itself is a genuine commitment to building a strong, well-supported sales team, reflected in the comprehensive compensation and benefits package the company offers alongside the base sales role itself.
The Job at a Glance
Here’s a quick overview of the opportunity before exploring the finer details:
- Job Title: Direct Sales Executive
- Company: Berekkah Consulting Limited
- Location: Lagos, Nigeria
- Employment Type: Full Time
- Industry: Recruitment
- Remuneration: NGN 150,000 Monthly (Plus Commission)
- Minimum Qualification: OND
- Experience Level: Entry level
- Experience Required: 1 year
- Language Requirement: English
- Working Hours: Full Time, 8am to 5pm
- Applicant Location Requirement: Lagos, Nigeria
With the overview in place, let’s take a closer look at what this role genuinely involves, the qualities Berekkah Consulting Limited is looking for, and why the compensation and benefits package makes this a particularly compelling opportunity for early-career sales professionals.
What Does This Direct Sales Executive Role Actually Involve?
The job summary frames the role clearly: the company is seeking high-performing, motivated individuals responsible for engaging customers, closing sales, and consistently meeting targets while delivering excellent customer experience throughout. The listing organizes the specific responsibilities into five clear functional areas.
Identifying and Developing New Business Opportunities
At the foundation of this role is proactive business development. The Direct Sales Executive will prospect and generate leads through networking, referrals, and market research, actively seeking out new potential customers rather than passively waiting for opportunities to arise. This includes approaching potential customers directly and introducing them to the company’s products or services, requiring genuine confidence and initiative in reaching out to people who may not yet be familiar with what the company offers.
This lead generation responsibility forms the essential starting point of the sales process, and success here requires creativity and persistence in identifying where potential customers might be found and how best to reach them effectively.
Managing Customer Relationships
Beyond simply generating initial interest, the Direct Sales Executive builds and maintains strong relationships with both existing and prospective clients. This relationship management responsibility requires genuinely understanding customer needs and providing appropriate solutions tailored to those needs, rather than applying a generic, one-size-fits-all sales approach to every interaction.
This customer-centered approach reflects an important truth about sustainable sales success: customers who feel genuinely understood and well-served are far more likely to become repeat buyers and valuable sources of referrals, compared to those who feel they were simply sold to without real consideration of their actual needs.
Presenting and Promoting Products and Services
The Direct Sales Executive conducts sales presentations, demonstrations, and meetings, explaining product features, benefits, and pricing clearly to customers. This responsibility requires genuine communication skill and product knowledge, the ability to translate technical or detailed product information into clear, compelling explanations that help potential customers understand exactly why a given product or service would benefit them.
Achieving Sales Targets
Like most professional sales roles, this position comes with clear, measurable performance expectations. The Direct Sales Executive must meet or exceed monthly, quarterly, and annual sales goals, while also developing strategies to increase sales performance and market share over time. This forward-thinking dimension of the role, developing strategies rather than simply executing a fixed sales process, suggests the company values sales executives who bring genuine strategic thinking to their approach, not just raw effort alone.
Preparing Sales Proposals and Quotations
Finally, the role includes the more administrative, detail-oriented dimension of professional sales work: drafting and submitting proposals, quotations, and contracts, and negotiating terms and conditions to successfully close sales deals. This responsibility requires careful attention to detail and genuine negotiation skill, ensuring that sales agreements are properly documented and that final terms work well for both the customer and the company.
What Berekkah Consulting Limited Is Looking For
Now let’s take a closer look at the specific qualifications outlined for this role.
Minimum Qualification: OND in Any Relevant Field
The educational requirement for this role is a minimum of an OND in any relevant field, making this opportunity accessible to a fairly broad pool of candidates without requiring a full university degree. This openness across “any relevant field” suggests the company values genuine sales aptitude and personal qualities over a specific academic background.
At Least 1 Year of Work Experience
Candidates need at least 1 year of general work experience, with the listing noting that specific sales experience is considered an advantage rather than a strict requirement. This relatively accessible experience threshold makes the role suitable for candidates early in their professional careers, including those without prior formal sales experience specifically, provided they bring at least some general workplace experience and demonstrate strong potential for sales success.
Implicit Qualities Based on the Role’s Demands
While the formal requirements section is relatively brief, the detailed responsibilities throughout the listing suggest several important qualities successful candidates should bring to this role. Given the emphasis on being “high-performing and motivated,” candidates need genuine self-drive and ambition. Given the significant customer relationship and communication responsibilities, candidates need strong interpersonal and communication skills. Given the target-driven nature of the role, candidates need resilience and the ability to stay motivated even when facing rejection or slower periods. And given the proposal and negotiation responsibilities, candidates need solid attention to detail and negotiation capability.
Understanding the Compensation Package
The remuneration for this Direct Sales Executive position is set at NGN 150,000 monthly, explicitly structured with additional commission on top of this base salary. This combination of guaranteed base pay plus performance-based commission offers candidates meaningful financial stability alongside genuine upside potential tied directly to their own sales performance and effort.
Beyond the base salary and commission structure, the listing outlines a genuinely comprehensive benefits package, including an attractive salary framed as part of the overall offer, HMO (Health Maintenance Organization) and Pension benefits, providing important healthcare coverage and long-term financial security, Airtime, Data, and Other Allowances, supporting the practical needs of a role that likely requires regular phone and internet-based communication with clients and prospects, and a Supportive and Growth-Oriented Work Environment, suggesting a company culture genuinely invested in employee development and long-term career growth rather than viewing sales staff as easily replaceable, purely transactional hires.
This comprehensive benefits package, extending well beyond base salary and commission alone, reflects a level of employee investment that stands out favourably within Nigeria’s broader sales job market, where many commission-based roles offer considerably fewer structured benefits.
A Look at the Working Structure
The role follows standard full-time working hours from 8am to 5pm, offering a predictable, structured schedule that supports easier personal planning around other commitments. Applicants are required to be based in Lagos, Nigeria, reflecting the likely need for direct, in-person customer engagement and networking activities central to this direct sales role.
Why This Role Offers Genuine Career-Building Value
For early-career sales professionals, this Direct Sales Executive position offers a well-rounded introduction to the full sales cycle, spanning lead generation, relationship building, product presentation, negotiation, and deal closing. This comprehensive exposure builds genuinely valuable, transferable skills applicable across virtually any future sales or business development role, regardless of industry.
The inclusion of HMO and pension benefits alongside the base salary and commission structure also offers meaningful long-term value beyond the immediate role itself, providing healthcare security and retirement savings contributions that many purely commission-based sales positions don’t offer, making this a genuinely more secure, well-rounded opportunity for candidates building toward long-term financial stability alongside their sales career development.
Tips for Applicants Who Want to Stand Out
If you’re considering applying for this Direct Sales Executive position, here are some practical tips to strengthen your application.
Highlight any prior sales experience clearly, even informal. While not strictly required, any sales-related experience, whether formal employment, informal selling, or customer-facing roles, should be clearly mentioned, as this is explicitly noted as an advantage.
Demonstrate genuine motivation and target-orientation through specific examples. Since the listing explicitly seeks “high-performing and motivated individuals,” share concrete examples from previous work or personal experience that showcase your drive and ability to work toward and achieve specific goals.
Show your communication and relationship-building skills. Given the strong emphasis on customer relationship management throughout the role, provide examples of situations where you’ve successfully built rapport or trust with customers, clients, or other stakeholders.
Emphasize your resilience and adaptability. Sales work often involves facing rejection and setbacks, so use your application to convey your ability to stay motivated and persistent even when facing challenges or slower periods.
Demonstrate comfort with negotiation and closing deals. If you have any prior experience negotiating terms, closing sales, or finalizing agreements, whether professionally or informally, be sure to mention this specifically.
Confirm your availability for full-time, in-person work in Lagos. Since this role requires direct customer engagement and networking, make sure your application clearly reflects your genuine availability and readiness for this active, in-person sales role.
Final Thoughts: A Well-Rounded, Well-Compensated Entry Point Into Professional Sales
The Direct Sales Executive position at Berekkah Consulting Limited offers a genuinely compelling, well-rounded opportunity for entry-level sales professionals in Lagos. With a base monthly salary of NGN 150,000 plus commission, alongside HMO and pension benefits, communication allowances, and a supportive, growth-oriented work environment, this role provides both meaningful earning potential and genuine long-term security, an unusually comprehensive package for an entry-level sales position.
For candidates who bring genuine motivation, strong communication skills, and a real commitment to delivering excellent customer experience, this opportunity at Berekkah Consulting Limited offers a solid, well-supported foundation for building a rewarding, long-term career in professional sales.