Every successful digital platform eventually needs people who can step outside the app and into the real world, walking into offices, meeting business owners, and explaining directly why a product is worth adopting. That human, on-the-ground connection often makes the difference between a platform that struggles to gain traction and one that builds genuine, lasting customer relationships. Softfood By Buyinbytes Ltd is currently recruiting for exactly this kind of role: a Field Sales & Marketing Representative who will drive platform product sales and direct-to-customer sales across assigned territories in Lagos.
For candidates just entering the workforce who are proactive, results-driven, and comfortable engaging directly with businesses and individuals, this listing offers a genuinely accessible entry point into field sales, requiring no prior experience.
Understanding Softfood By Buyinbytes Ltd
Softfood By Buyinbytes Ltd operates within the Retail, Fashion & FMCG sector in Lagos, with this role centered specifically around promoting and selling the company’s platform and products, both to organizations and individual customers. Given the listing’s emphasis on onboarding organizations and their staff onto a platform, it appears Softfood By Buyinbytes Ltd operates a digital platform likely connected to food or consumer goods, possibly facilitating some kind of ordering, distribution, or benefits system that businesses can adopt for their organizations and employees.
The Job at a Glance
Here’s a quick overview of the opportunity before exploring the finer details:
- Job Title: Field Sales & Marketing Representative
- Company: Softfood By Buyinbytes Ltd
- Location: Lagos, Nigeria
- Employment Type: Full Time
- Industry: Retail, Fashion & FMCG
- Salary Range: NGN 70,000 – NGN 150,000
- Minimum Qualification: SSCE
- Experience Level: No Experience
- Experience Required: No experience or less than 1 year
- Language Requirement: English
- Working Hours: Full Time, 8am to 5pm
- Applicant Location Requirement: Lagos, Nigeria
With the overview covered, let’s take a closer look at what this role genuinely involves, the qualifications Softfood By Buyinbytes Ltd is seeking, and the detailed performance framework guiding this position.
What Does This Field Sales & Marketing Representative Role Actually Involve?
The job summary frames the role clearly: the company is looking for a proactive, results-driven Field Sales & Marketing Representative to drive platform product sales and direct-to-customer sales, promoting products across assigned territories. The ideal candidate will onboard organizations and staff onto the platform, generate sales, close deals, and build strong customer relationships. Let’s break down the specific responsibilities outlined in the listing.
Promoting and Selling the Platform and Products
At the foundation of this role is the responsibility to promote and sell the company’s platform and products to both organizations and individual customers. This dual audience focus, businesses and individual consumers, requires genuine versatility in how the representative approaches and communicates with different types of prospective customers.
Identifying and Onboarding Businesses and Employees
The representative identifies and onboards businesses, corporate organizations, and their employees onto the platform. This organizational onboarding function suggests a business-to-business dimension to the platform’s growth strategy, where securing a single organizational client could translate into onboarding many individual employee users at once.
Generating Qualified Leads Through Field Prospecting
The role requires generating qualified leads through field prospecting, referrals, and networking, reflecting the genuinely proactive, on-the-ground nature of this sales position, actively seeking out new business opportunities rather than waiting passively for interest to develop.
Conducting Product Demonstrations and Presentations
The representative conducts product demonstrations and presentations to prospective customers, requiring genuine comfort and confidence presenting the platform’s features and value directly to potential clients, whether individuals or organizational decision-makers.
Converting Leads and Achieving Sales Targets
The role requires converting leads into paying customers and consistently achieving sales targets, reflecting the clear, measurable performance expectations central to this position.
Building and Maintaining Strong Customer Relationships
The representative builds and maintains strong relationships with customers specifically to encourage repeat business and referrals, recognizing that sustained customer engagement often drives more value over time than one-off transactions alone.
Educating Customers on the Platform
The role includes educating customers on the platform’s features, benefits, and value proposition, ensuring customers genuinely understand what they’re adopting and why it matters to them.
Gathering Customer Feedback and Market Intelligence
The representative gathers customer feedback and market intelligence to support product improvement, positioning field representatives as valuable sources of ground-level insight that can inform the company’s broader product development and strategy.
Maintaining Accurate Sales Records
The role requires maintaining accurate records of sales activities, customer interactions, and pipeline updates, ensuring the company retains reliable, organized visibility into ongoing sales efforts and customer relationships.
Preparing Sales Reports
The representative prepares daily, weekly, and monthly sales reports, supporting consistent, structured visibility into performance and progress over different reporting timeframes.
Representing the Company Professionally
The role requires representing the company professionally during customer visits, events, and promotional activities, reflecting the genuine brand ambassador function this field-based position carries.
Collaborating on Customer Acquisition Campaigns
Finally, the representative collaborates with the marketing and operations teams to execute customer acquisition campaigns, ensuring field sales efforts remain aligned with the company’s broader marketing strategy and initiatives.
What Softfood By Buyinbytes Ltd Is Looking For
Now let’s take a closer look at the specific qualifications outlined for this role.
Minimum Qualification: SSCE
The educational requirement for this role is a minimum of SSCE, making this opportunity genuinely accessible to a broad range of candidates without requiring tertiary education.
No Prior Experience Required
The experience requirement is listed as 0 to 1 year of previous experience in a similar role, making this position genuinely accessible to candidates just entering the workforce, without the frustrating barrier of requiring prior experience that many entry-level positions unfairly demand.
Understanding the Key Performance Indicators
This listing outlines a clear, specific set of KPIs that define success in this role. These include the number of organizations onboarded, the number of employees onboarded per organization, monthly platform sales generated, customer acquisition and conversion rate, customer retention and engagement rate, and achievement of monthly and quarterly sales targets.
This detailed KPI framework offers valuable clarity for prospective candidates, illustrating precisely how their performance will be measured, spanning both the breadth of organizational adoption they drive and the depth of individual employee engagement within each organization, alongside broader sales and retention metrics.
Understanding the Compensation Package
The salary range for this Field Sales & Marketing Representative position is NGN 70,000 to NGN 150,000, reflecting typical, accessible compensation for an entry-level field sales role within Lagos. Given the clear, performance-oriented KPI framework outlined, candidates who perform strongly against these metrics may find themselves well-positioned within the higher end of this salary range, or for potential future growth opportunities within the company.
A Look at the Working Structure
The role follows standard full-time working hours from 8am to 5pm, though given the genuinely field-based nature of this position, candidates should expect an active, mobile working style, regularly moving through assigned territories to meet with prospective and existing customers rather than remaining desk-bound throughout the day.
Why This Role Offers Genuine Career-Building Value
For candidates just beginning their careers, this Field Sales & Marketing Representative role offers a genuinely valuable, accessible entry point into field sales and business development. Success in this role builds foundational skills in prospecting, product demonstration, organizational sales, customer relationship management, and structured performance reporting, skills that remain highly transferable across virtually any future sales, marketing, or business development role.
The role’s clear KPI framework also offers candidates genuine clarity about how to succeed and grow within the position, providing a structured pathway for demonstrating strong performance from the outset of their career.
Tips for Applicants Who Want to Stand Out
If you’re considering applying for this Field Sales & Marketing Representative position, here are some practical tips to strengthen your application.
Demonstrate genuine comfort with field-based, proactive sales work. Since this role requires active prospecting and direct customer engagement, let your enthusiasm and comfort with this kind of hands-on, mobile sales approach come through clearly in your application.
Highlight any informal sales or persuasive communication experience. Even without formal sales experience, any exposure to selling, presenting, or persuading others can help demonstrate relevant aptitude for this role.
Show your comfort with organizational and business-to-business engagement. Given the significant emphasis on onboarding organizations and their employees, consider sharing any experience you have engaging with businesses or professional environments, even informally.
Convey a results-driven, target-oriented mindset. Given the clear KPI framework outlined in this role, use your application to express genuine comfort and motivation working toward measurable performance goals.
Demonstrate your communication and presentation skills. Since the role requires conducting product demonstrations and presentations, share examples that showcase your ability to communicate clearly and confidently to others.
Emphasize your reliability and record-keeping discipline. Given the emphasis on maintaining accurate sales records and preparing regular reports, highlight your organizational skills and attention to detail.
Final Thoughts: A Genuine Entry Point Into Field Sales for Lagos-Based Candidates
The Field Sales & Marketing Representative position at Softfood By Buyinbytes Ltd offers a genuinely accessible, well-structured opportunity for candidates in Lagos ready to begin building a career in field sales and business development. With a salary range of NGN 70,000 to NGN 150,000, no prior experience required, and a role built around a clear, measurable performance framework spanning organizational onboarding, sales generation, and customer retention, this position offers both immediate opportunity and a genuine foundation for future career growth.
For candidates who bring genuine proactivity, strong communication skills, and a real drive to succeed against clearly defined targets, this opportunity at Softfood By Buyinbytes Ltd represents a solid starting point for building a rewarding career in field sales and digital platform adoption.