Real estate has always been a relationship business, but in today’s market, it’s just as much a digital one. Winning clients now depends not only on strong negotiation and property knowledge, but on compelling online listings, well-run social media campaigns, effective paid advertising, and a sales team that can convert digital interest into signed deals. Few roles capture this dual demand as clearly as the one Vertex Realty Solutions Limited is currently recruiting for in Lagos: a Female Sales and Marketing Manager who can lead both the traditional sales function and the increasingly critical digital marketing engine that drives property sales today.
This is a senior, mid-level leadership position offering substantial compensation and genuine strategic influence over how the company grows its revenue, brand presence, and market share within Lagos’s competitive real estate landscape.
Who Is Vertex Realty Solutions Limited?
Vertex Realty Solutions Limited operates within the Estate Agents & Property Management space, situated broadly within Nigeria’s Real Estate industry. Based in Lagos, the company is involved in the marketing and sale of residential, commercial, and investment properties, reflecting a fairly comprehensive real estate business model that spans multiple property categories and, likely, a correspondingly diverse client base ranging from individual homebuyers to corporate organisations and property investors.
The scope and sophistication of this job listing, spanning traditional sales leadership, comprehensive digital marketing strategy, budget management, and cross-functional collaboration with Projects, Finance, Customer Service, and Legal teams, suggests a well-structured, professionally run organisation that understands the importance of coordinated, strategic sales and marketing leadership in driving sustainable business growth within the real estate sector.
The Job at a Glance
Here’s a quick overview of the opportunity before exploring the substantial scope of this role in detail:
- Job Title: Sales and Marketing Manager (Female)
- Company: Vertex Realty Solutions Limited
- Department: Estate Agents & Property Management
- Location: Lagos, Nigeria
- Employment Type: Full Time
- Industry: Real Estate
- Remuneration: NGN 400,000 – NGN 600,000 Monthly
- Minimum Qualification: HND (Bachelor’s Degree also accepted)
- Experience Level: Mid level
- Experience Required: 4 years (with at least 2 years in a managerial role)
- Language Requirement: English
- Working Hours: Full Time, 8am to 5pm
- Applicant Location Requirement: Lagos, Nigeria
With the overview established, let’s take a comprehensive look at what this role genuinely demands, the breadth of leadership it requires, and what kind of candidate Vertex Realty Solutions Limited is hoping to find.
What Does This Sales and Marketing Manager Role Actually Involve?
The job summary frames the role’s core mandate clearly: the Sales and Marketing Manager is responsible for planning, directing, and executing the company’s sales and marketing strategies to increase revenue, expand market share, and strengthen the company’s brand, encompassing sales team leadership, digital marketing initiatives, business development, and client relationship management. Let’s break down the extensive responsibilities outlined in the listing.
Developing and Implementing Sales and Marketing Strategy
At the foundation of this role is genuine strategic ownership: developing and implementing sales and marketing strategies specifically designed to achieve the company’s revenue and growth objectives. This isn’t a purely execution-focused role; the successful candidate is expected to shape the strategic direction that guides the company’s broader commercial growth.
Leading, Supervising, and Developing the Sales and Marketing Team
The Manager will lead, supervise, coach, and evaluate the performance of the Sales and Marketing team, carrying direct people leadership responsibility for the team members driving the company’s commercial results. This includes setting sales targets and monitoring team performance to ensure those targets are consistently achieved, placing clear performance accountability at the center of this leadership function.
Identifying New Business Opportunities and Strategic Partnerships
Beyond managing existing sales activity, the Manager is responsible for identifying new business opportunities, strategic partnerships, and emerging markets. This forward-looking, business development-oriented responsibility ensures the company continues actively pursuing growth avenues rather than relying solely on existing sales channels and relationships.
Developing and Maintaining Client and Stakeholder Relationships
The role requires developing and maintaining strong relationships with clients, investors, corporate organizations, and other key stakeholders. Given the significant financial value typically involved in real estate transactions, particularly investment and commercial properties, these relationships often require sustained, high-trust engagement over extended periods, making relationship management a genuinely critical dimension of commercial success in this industry.
Overseeing Marketing and Sale Across Property Categories
The Manager oversees the marketing and sale of residential, commercial, and investment properties, reflecting the genuinely broad scope of property types this role must effectively manage and market simultaneously, each likely requiring somewhat different marketing approaches and target audience considerations.
Developing and Executing Digital Marketing Strategy
This is where the role’s scope expands significantly beyond traditional sales management. The Manager develops and executes digital marketing strategies across social media platforms, email marketing, search engines, and the company website, all aimed at generating quality leads and increasing brand visibility. This substantial digital marketing mandate reflects how central online presence and digital lead generation have become to modern real estate sales success.
Managing Social Media Presence
The Manager directly manages the company’s social media presence, including planning and approving content, monitoring engagement, and ensuring consistent brand messaging across platforms. This hands-on social media oversight requires genuine familiarity with how different platforms function and what kind of content effectively engages real estate audiences online.
Coordinating Paid Digital Advertising Campaigns
Beyond organic social media management, the role involves coordinating paid digital advertising campaigns across platforms such as Facebook, Instagram, Google Ads, and LinkedIn, specifically aimed at maximizing lead generation and return on investment. This responsibility requires genuine comfort with paid advertising strategy and budget management within digital advertising platforms.
Monitoring Website Performance and SEO
The Manager monitors website performance and collaborates with relevant teams to improve user experience, search engine optimization, and online property listings. This responsibility ensures the company’s digital storefront, its website, remains genuinely effective at attracting and converting potential clients browsing available properties online.
Tracking and Analyzing Digital Marketing Performance
Reflecting the genuinely data-driven nature of modern marketing leadership, the Manager tracks and analyzes digital marketing performance using analytics tools, preparing reports on campaign effectiveness, lead generation, and conversion rates. This analytical responsibility ensures digital marketing decisions remain grounded in actual performance data rather than assumption or intuition alone.
Keeping Digital Platforms Updated
The Manager ensures the company’s digital platforms remain regularly updated with current property listings, promotional materials, project updates, and corporate information, maintaining the accuracy and freshness that potential clients expect when researching properties online.
Planning and Coordinating Property Events
Beyond digital channels, the role involves planning and coordinating property launches, exhibitions, open houses, roadshows, and promotional events, reflecting the continued importance of in-person, experiential marketing within the real estate industry alongside digital efforts.
Monitoring Market Trends and Competitor Activity
The Manager monitors market trends, competitor activities, and customer preferences to support broader business decisions, ensuring the company’s sales and marketing strategy remains genuinely informed by the competitive and market landscape it operates within.
Managing the Sales and Marketing Budget
The role includes preparing and managing the department’s sales and marketing budget, placing meaningful financial stewardship responsibility alongside the role’s strategic and operational leadership functions.
Reviewing and Approving Marketing Materials
The Manager reviews and approves marketing materials, promotional campaigns, and sales presentations before they go out, serving as a quality control checkpoint ensuring all external-facing marketing content meets the company’s standards and brand expectations.
Negotiating and Closing High-Value Sales
Beyond team leadership, the Manager personally negotiates and closes high-value property sales and strategic business partnerships, reflecting the expectation that this role’s occupant remains genuinely hands-on in driving the company’s most significant commercial transactions, not purely delegating this responsibility to the broader sales team.
Ensuring Excellent Customer Service
The Manager ensures excellent customer service throughout the entire customer journey, recognizing that sales success in real estate depends heavily on the overall client experience, not just the initial transaction itself.
Preparing Performance Reports
The role requires preparing weekly, monthly, and quarterly sales and marketing performance reports for management, ensuring senior leadership maintains clear, consistent visibility into the department’s performance and progress toward its goals.
Cross-Functional Collaboration
Finally, the Manager works closely with the Projects, Finance, Customer Service, and Legal teams to ensure smooth project delivery and customer satisfaction, while ensuring compliance with company policies, industry regulations, and ethical business practices throughout all sales and marketing activities.
What Vertex Realty Solutions Limited Is Looking For
Given the substantial scope of this role, the qualification requirements are correspondingly rigorous.
Educational Background
The minimum qualification is a Bachelor’s Degree or HND in Marketing, Business Administration, Mass Communication, Estate Management, or a related field. This relatively broad range of acceptable disciplines reflects the hybrid nature of the role, blending marketing expertise, business acumen, and real estate industry knowledge.
4 Years of Experience, Including 2 Years in Management
Candidates need a minimum of 4 years’ experience in sales and marketing, with at least 2 of those years specifically in a managerial role, preferably gained within the real estate, construction, or property development industry. This experience structure ensures candidates bring both substantial general sales and marketing competence and genuine, proven people leadership experience.
Professional Certification (An Added Advantage)
Professional certification in Marketing, Digital Marketing, or Business Management is listed as an added advantage, and candidates holding such credentials should highlight them clearly, as they signal deeper, more formalized expertise in the field.
Leadership and Team Management Skills
Given the direct people leadership responsibilities embedded throughout this role, strong leadership and team management skills are essential, required to coach, evaluate, and drive performance across the sales and marketing team effectively.
Sales, Negotiation, and Business Development Skills
Excellent sales, negotiation, and business development skills are required, supporting the role’s significant responsibility for closing high-value transactions and identifying new growth opportunities.
Proven Digital Marketing Experience
Candidates need proven experience specifically in digital marketing, including social media management, SEO, email marketing, content marketing, and paid advertising. Given how central this digital dimension is throughout the listing, genuine, demonstrated digital marketing competence is clearly non-negotiable for this role.
Knowledge of Digital Marketing Tools
The listing specifies knowledge of digital marketing tools such as Google Analytics, Meta Business Suite, Google Ads, and CRM platforms, reflecting the practical, tool-specific proficiency expected of candidates stepping into this role.
Strategic Planning and Execution Abilities
Strong strategic planning and execution abilities are required, reflecting the genuinely strategic nature of this role’s mandate to shape and drive the company’s overall sales and marketing direction.
Communication, Presentation, and Interpersonal Skills
Excellent communication, presentation, and interpersonal skills are essential, supporting the role’s significant client relationship management, team leadership, and stakeholder engagement responsibilities.
Customer Relationship Management Skills
Given the substantial client and stakeholder relationship dimension of this role, strong customer relationship management skills are required.
Analytical and Decision-Making Abilities
Strong analytical and decision-making abilities are needed, supporting the role’s data-driven marketing performance tracking and broader strategic decision-making responsibilities.
Proficiency in Microsoft Office and CRM Software
Basic technical proficiency in Microsoft Office and CRM software is required, supporting the role’s reporting, budget management, and client relationship tracking functions.
Budget Planning and Performance Management Skills
Given the direct budget management responsibility outlined in the role, budget planning and performance management skills are essential.
High Integrity, Professionalism, and Accountability
Finally, the listing calls for a high level of integrity, professionalism, and accountability, reflecting the significant trust and responsibility placed in this senior leadership position.
Understanding the Key Performance Indicators
The listing outlines a clear, comprehensive set of KPIs the Manager will be evaluated against: achievement of monthly, quarterly, and annual sales targets; revenue growth and profitability; lead generation and conversion rates; digital marketing performance, including website traffic, online enquiries, social media engagement, and campaign ROI; customer acquisition and retention; performance of the Sales and Marketing team; brand visibility and online engagement; and timely submission of sales forecasts and management reports.
This detailed KPI framework offers valuable clarity for candidates, illustrating precisely how success in this role will be measured across both traditional sales outcomes and modern digital marketing performance metrics.
Understanding the Compensation Package
The remuneration for this Sales and Marketing Manager position is set at NGN 400,000 to NGN 600,000 monthly, a genuinely strong compensation range that reflects both the substantial scope of responsibility and the specialized combination of sales leadership and digital marketing expertise this role demands.
A Look at the Working Structure
The role follows standard full-time working hours from 8am to 5pm, based in Lagos, Nigeria. Given the significant client engagement, event coordination, and team leadership responsibilities involved, candidates should expect a genuinely dynamic, varied working rhythm extending beyond routine office-based tasks.
Why This Role Offers Genuine Career and Leadership Value
For sales and marketing professionals with a genuine interest in real estate, this role offers an unusually comprehensive leadership opportunity, combining traditional sales team management with sophisticated, hands-on digital marketing strategy execution. Few mid-level positions offer this breadth of responsibility across team leadership, digital marketing mastery, client relationship management, and financial stewardship simultaneously.
This kind of well-rounded, high-impact experience positions successful candidates strongly for future growth into more senior commercial or executive leadership roles within real estate or broader business development functions.
Tips for Applicants Who Want to Stand Out
If you’re considering applying for this Sales and Marketing Manager position, here are some practical tips to strengthen your application.
Highlight real estate, construction, or property development sector experience. Since this is explicitly preferred, be specific about your background within these industries and the types of properties or projects you’ve worked with.
Demonstrate concrete digital marketing results. Given how central this dimension is, provide specific metrics or achievements from previous roles, such as lead generation improvements, social media growth, or campaign ROI you’ve personally driven.
Show your team leadership track record. Since at least 2 years of managerial experience is required, be specific about the size of teams you’ve led and how you’ve coached and developed sales or marketing staff previously.
Mention any relevant certifications. If you hold certifications in Marketing, Digital Marketing, or Business Management, make sure these are clearly presented, as they’re explicitly noted as an advantage.
Provide examples of high-value sales negotiations you’ve closed. Given the role’s expectation that the Manager personally closes significant transactions, share specific examples of high-value deals or partnerships you’ve successfully negotiated.
Demonstrate familiarity with the specific digital tools listed. Mention your direct experience with Google Analytics, Meta Business Suite, Google Ads, and CRM platforms specifically, since these are explicitly named as required knowledge areas.
Final Thoughts: A Strong Leadership Opportunity in Lagos’s Real Estate Sector
The Sales and Marketing Manager position at Vertex Realty Solutions Limited offers a genuinely compelling opportunity for experienced sales and marketing professionals ready to combine team leadership with sophisticated digital marketing execution within Lagos’s dynamic real estate market. With a strong compensation range of NGN 400,000 to NGN 600,000 monthly, this role reflects the significant value the company places on integrated, results-driven sales and marketing leadership.
For candidates who bring the right combination of sales leadership experience, genuine digital marketing expertise, and a passion for real estate, this opportunity offers a meaningful next step toward building a lasting, impactful career at the intersection of property, people, and performance-driven growth.