Every fast-growing digital platform eventually hits the same realization: apps don’t sell themselves. Behind every download, every vendor sign-up, every active user milestone, there’s usually a human being out in the field, having real conversations, explaining value, overcoming objections, and turning curiosity into commitment. That human element — persuasive, energetic, and relentlessly target-driven — is exactly what Peopleplus NG is recruiting for with its newly listed Field Marketing Officer position based in Abuja.
This role sits at the intersection of marketing, sales, and business development, and it’s tailor-made for someone who doesn’t just tolerate direct customer engagement but genuinely thrives on it. If you’re confident, persuasive, comfortable approaching strangers with a pitch, and motivated by the promise of commission on top of a base salary, this listing deserves your full attention.
Who Is Peopleplus NG?
While the job posting doesn’t go into extensive detail about Peopleplus NG’s core business, the language throughout the listing paints a fairly clear picture: this is a company connected to a digital platform, likely involving an app, marketplace, or service that depends on both customer acquisition and vendor or merchant onboarding to grow. References to “app sign-ups,” “active usage,” and experience in “app marketing, logistics, delivery services, FMCG, vendor onboarding, or marketplace platforms” as an added advantage strongly suggest this is a technology-driven business operating within Nigeria’s expanding digital economy, categorized here under Energy & Utilities.
What’s especially clear is that Peopleplus NG understands a fundamental truth about digital platforms in markets like Nigeria: no matter how good the technology is, growth still often depends on real, human, on-the-ground marketing. Apps and platforms need people who can walk into markets, approach vendors, explain value propositions face-to-face, and convert skepticism into sign-ups. That’s precisely the role this listing is built around.
The Job at a Glance
Here’s a quick snapshot of the opportunity before we go deeper:
- Job Title: Field Marketing Officer
- Company: Peopleplus NG
- Department: Marketing & Communications
- Location: Abuja, Nigeria
- Employment Type: Full Time
- Industry: Energy & Utilities
- Salary Range: NGN 70,000 – NGN 150,000 (Base Pay + Commission)
- Minimum Qualification: OND
- Experience Level: No Experience
- Experience Required: No experience or less than 1 year
- Language Requirement: English
- Working Hours: Full Time, 8am to 5pm
- Applicant Location Requirement: Abuja, Nigeria
Now let’s break down exactly what this role involves, what qualities Peopleplus NG is looking for, and why the commission structure makes this opportunity particularly interesting for the right candidate.
What Does a Field Marketing Officer Actually Do?
The responsibilities listed for this role paint a picture of a fast-paced, people-facing job that blends marketing, sales, and relationship-building into a single, dynamic function. Let’s walk through each responsibility in detail.
1. Promoting Products and Services Across Multiple Audiences
At its core, this role involves actively promoting the company’s products and services to three distinct groups: customers, vendors, and business partners. This isn’t a narrow, single-audience marketing job. The Field Marketing Officer needs to be versatile enough to adjust their pitch and approach depending on who they’re speaking to, whether that’s an everyday consumer, a small business vendor considering onboarding onto the platform, or a potential business partner exploring collaboration opportunities.
This versatility requirement suggests the company is looking for someone who can think on their feet and adapt their communication style quickly, rather than relying on a single, rigid script for every interaction.
2. Driving App Downloads, Sign-Ups, and Active Usage
A significant part of this role centers on digital growth metrics: driving app downloads, encouraging customer sign-ups, and, importantly, ensuring those users become active, engaged participants on the platform rather than one-time downloaders who never return. This last point matters a great deal in the world of digital platforms, where download numbers alone mean little if users don’t stick around and actually use the service.
This responsibility places the Field Marketing Officer at a critical point in the customer journey — not just generating initial interest, but nurturing that interest into genuine, ongoing engagement with the platform.
3. Identifying, Approaching, and Onboarding Vendors and Merchants
Beyond individual customers, this role also involves business-to-business outreach. The Field Marketing Officer will be responsible for identifying potential vendors, merchants, and service providers, approaching them directly, and guiding them through the onboarding process onto the company’s platform.
This is a more complex sales process than simple customer acquisition. Onboarding a vendor or merchant typically requires building trust, explaining the business value of joining the platform, addressing concerns about fees, competition, or operational changes, and often following up multiple times before a business commits. Candidates with any prior experience in vendor relations, business development, or B2B sales will find this aspect of the role especially familiar.
4. Generating Leads Through Field Marketing and Community Engagement
Lead generation in this role isn’t confined to a desk or a phone. The Field Marketing Officer is expected to generate leads through field marketing activities, referrals, community engagement, and direct sales efforts. This means genuinely getting out into the community, whether that’s markets, business districts, residential areas, or community events, and actively creating opportunities for engagement rather than waiting for leads to come in passively.
This hands-on, proactive approach to lead generation is where the “field” in Field Marketing Officer truly comes to life. Success in this area depends heavily on initiative, energy, and a genuine comfort with approaching new people regularly.
5. Explaining the Value Proposition Clearly
Once a lead or prospect is engaged, the next challenge is communication. The Field Marketing Officer must be able to explain the company’s value proposition clearly and convincingly to prospects and customers. This requires more than just memorizing a pitch — it requires genuinely understanding what the platform offers, why it matters to the specific person or business being addressed, and how to communicate that value in a way that resonates with different audiences.
Clear, confident communication is listed explicitly as a requirement for this role, and this responsibility shows exactly why: a poorly explained value proposition, no matter how good the underlying product is, will consistently fail to convert interest into action.
6. Following Up and Converting Prospects
Sales and marketing rarely happen in a single interaction. The Field Marketing Officer is expected to follow up consistently with leads, nurturing relationships over time until prospects convert into active users or committed partners. This follow-up process requires organization, persistence, and a genuine understanding of when and how to re-engage a prospect without becoming a nuisance.
This is often the difference between an average field marketer and an exceptional one: the willingness to follow up diligently, rather than moving on after a single, unanswered attempt.
7. Meeting Weekly and Monthly Targets
The role is explicitly target-driven, requiring the Field Marketing Officer to meet weekly and monthly goals across marketing, sales, onboarding, and activation metrics. This structure provides clear, measurable benchmarks for success and directly ties into the commission-based compensation structure the company offers.
For candidates who thrive under clear, quantifiable goals and enjoy the motivation that comes from tracking measurable progress, this target-driven structure will likely feel energizing rather than stressful.
8. Maintaining Accurate Records
Despite being a heavily field-based role, documentation still matters. The Field Marketing Officer will be responsible for maintaining accurate records of leads, conversions, customer feedback, and general market activities. This record-keeping supports both individual performance tracking and broader company strategy, helping the business understand what’s working, what isn’t, and where opportunities for improvement or expansion exist.
9. Representing the Company Professionally
Every field interaction is also a brand interaction. The Field Marketing Officer is expected to represent the company professionally during field engagements, activations, and marketing activities. This means maintaining a polished, credible presence at all times, since for many potential customers or vendors, this individual will be their very first, and possibly only, direct point of contact with the company.
10. Providing Regular Reports
Finally, the role includes a reporting function, with the Field Marketing Officer expected to provide regular updates on marketing activities, customer responses, challenges encountered in the field, and opportunities identified along the way. This feedback loop is valuable not just for individual accountability, but for helping the broader company refine its marketing strategy based on real, ground-level insights.
What Peopleplus NG Is Looking For
Let’s take a closer look at the specific qualifications and personal qualities outlined for this role.
Minimum Qualification: OND
The educational requirement for this role is a minimum of an OND (Ordinary National Diploma) or an equivalent qualification. This makes the opportunity accessible to a fairly broad pool of candidates, without requiring a full university degree, while still setting a reasonable baseline of formal education.
No Prior Experience Strictly Required
Notably, this role is explicitly categorized under “No Experience,” making it genuinely accessible to candidates just starting out in their professional careers. That said, the listing notes that previous experience in marketing, sales, customer acquisition, field sales, or business development would be considered an added advantage, meaning candidates with any relevant background, even informal or part-time experience, should highlight it clearly to strengthen their application.
Strong Communication, Persuasion, and Negotiation Skills
Given how central direct engagement is to this role, strong communication, persuasion, and negotiation skills are explicitly required. This isn’t a role for someone uncomfortable with conversation or negotiation; it’s built specifically around the ability to explain, convince, and close.
Confidence, Presentability, Proactiveness, and Target-Orientation
Peopleplus NG is looking for candidates who are confident, presentable, proactive, and genuinely driven by targets. This combination of traits speaks to someone who doesn’t wait to be told what to do, who carries themselves professionally in front of customers and partners, and who finds motivation, rather than anxiety, in working toward clear performance goals.
Comfort With Field Marketing and Direct Engagement
This requirement reinforces a theme that runs throughout the entire listing: this is not a desk job. Candidates must be genuinely comfortable with field-based work and direct, often unscripted, customer engagement. If the idea of walking into unfamiliar environments and striking up conversations with strangers feels energizing rather than intimidating, this role could be an excellent fit.
Basic Digital Tool Proficiency
Since the role involves promoting a digital platform and likely requires some level of reporting or lead tracking, candidates must be able to use basic digital tools competently. While the listing doesn’t specify particular software, general comfort with smartphones, apps, and basic digital reporting tools will be important for success in this position.
Willingness to Work With Targets and Performance-Based Commission
Finally, and importantly, candidates must be willing to work within a target-driven, commission-based compensation structure. This requirement filters for candidates who are genuinely comfortable with performance-based pay, rather than those seeking a purely fixed, predictable salary structure.
Added Advantage: Relevant Industry Experience
The listing notes that experience in app marketing, logistics, delivery services, FMCG (Fast-Moving Consumer Goods), vendor onboarding, or marketplace platforms would be considered an added advantage. Candidates with backgrounds in any of these specific areas should make sure to highlight this experience prominently, as it directly aligns with the kind of work this role involves.
Understanding the Compensation Package
The salary range for this Field Marketing Officer position is NGN 70,000 to NGN 150,000 per month, structured as base pay plus attractive commission. This compensation model is worth understanding carefully, since it differs meaningfully from a standard fixed salary role.
The base pay provides a guaranteed income floor, offering some financial stability regardless of performance in any given period. The commission component, however, is where highly motivated, skilled field marketers can potentially earn significantly more than the base salary range alone might suggest. For candidates who are genuinely confident in their ability to generate leads, close conversions, and consistently hit targets, this structure offers real earning potential tied directly to individual performance and effort.
This kind of compensation model tends to reward exactly the personality traits the company is explicitly seeking: confidence, persistence, and a genuine hunger to hit and exceed targets.
A Look at the Working Structure
The role follows standard full-time working hours from 8am to 5pm, though as with most field-based marketing and sales roles, candidates should expect some natural variation in daily activities depending on market engagement schedules, vendor availability, or community events tied to specific marketing activations.
Applicants are required to be based in Abuja, Nigeria, which makes sense given the role’s heavy reliance on local, in-person engagement with customers, vendors, and communities within the city.
Why This Role Offers Real Growth Potential
Beyond the immediate compensation structure, Peopleplus NG has outlined additional benefits worth highlighting. The listing mentions the opportunity to grow with a fast-growing digital platform, along with performance-based recognition and career growth opportunities.
This combination suggests that strong performers in this Field Marketing Officer role may find pathways toward more senior marketing, sales, or business development positions within the company over time. For a digital platform actively expanding its market presence, particularly one that clearly values vendor onboarding, customer acquisition, and community-level engagement, early field marketing hires often become strong candidates for team lead or regional growth roles as the company scales.
For candidates thinking beyond just this immediate role, that growth trajectory is worth keeping in mind. Field marketing positions, while demanding, are often some of the best entry points into broader careers in sales, business development, and growth marketing, precisely because they build such a strong, practical foundation in customer psychology, negotiation, and performance-driven work.
Tips for Applicants Who Want to Stand Out
If this opportunity sounds like a strong fit for you, here are some practical tips to help your application shine.
Demonstrate confidence directly in your application. Since confidence and presentability are explicitly required, make sure your CV, cover letter, and any interview interactions reflect genuine self-assurance and professionalism from the very first point of contact.
Highlight any relevant experience, even informal. If you’ve ever sold products informally, worked in customer service, promoted events, or engaged in any kind of persuasive, people-facing work, include it clearly, even if it wasn’t a formal marketing or sales job title.
Show comfort with targets through specific examples. If you’ve ever worked toward measurable goals, whether academic, athletic, or professional, use concrete examples to demonstrate your ability to stay motivated and perform under target-driven conditions.
Mention any exposure to digital platforms, apps, or marketplaces. Given that experience in app marketing, logistics, FMCG, or marketplace platforms is listed as an advantage, be sure to highlight any relevant exposure, even as a user or informal promoter of similar platforms.
Be upfront about your comfort with commission-based pay. Since this role explicitly requires willingness to work within a performance-based compensation structure, make sure your application reflects genuine enthusiasm for this model, rather than hesitation or uncertainty.
Prepare to demonstrate persuasive communication during the interview. Given the nature of this role, expect that interviewers may want to see your communication and persuasion skills in action, whether through a mock pitch, role-play scenario, or simply through how confidently and clearly you present yourself throughout the interview process.
Final Thoughts: A High-Energy Opportunity for the Right Kind of Hustler
The Field Marketing Officer position at Peopleplus NG is built for a specific kind of professional: someone confident, persuasive, comfortable in unpredictable field environments, and genuinely energized by the challenge of hitting targets and earning commission based on real performance. With a base salary range of NGN 70,000 to NGN 150,000, enhanced by an attractive commission structure, this role offers both a stable income floor and meaningful upside for candidates who bring genuine hustle and skill to the job.
For Abuja-based candidates just starting their careers, or those with some marketing, sales, or business development experience looking for a role with real earning potential and clear growth pathways, this opportunity offers a compelling combination of accessibility and upside. In a job market where many entry-level roles offer limited financial flexibility, a position that directly rewards initiative, persuasion, and performance stands out as a genuine opportunity for ambitious, driven individuals ready to prove what they can do in the field.