Behind every business that consistently signs new corporate clients, builds lasting partnerships, and steadily grows its revenue, there’s usually a deliberate, strategic marketing function doing the quiet, unglamorous work of making it all happen. Someone has to identify which hotels, hospitals, schools, or residential estates could become valuable clients. Someone has to walk into those organizations, build trust, and convert interest into signed business. Someone has to nurture those relationships long after the first deal closes, ensuring the business keeps coming back.
That someone, for C&I Global Limited, is the Marketing Executive the company is now recruiting for at its Omole Phase One location in Ojodu Berger, Lagos. This is a full-time, target-driven role designed for a candidate who understands both the art of relationship-building and the discipline of strategic marketing execution, and who is ready to be a direct driver of the company’s revenue growth.
Who Is C&I Global Limited?
While the listing doesn’t explicitly state C&I Global Limited’s core business, several strong clues emerge from the responsibilities and requirements outlined in the posting. The company appears to operate within a service-based industry, given the emphasis on securing corporate clients across sectors like hotels, restaurants, hospitals, schools, and offices, as well as building partnerships with residential estates. The listing also notes that experience in the laundry, hospitality, or service industry would be considered an added advantage, suggesting that C&I Global Limited may itself operate within, or closely alongside, one of these sectors, quite possibly a commercial or institutional laundry and service business, given how specifically that industry is called out.
Regardless of the precise nature of the company’s core offering, what’s clear is that C&I Global Limited is a business built on securing and maintaining institutional and corporate relationships, the kind of clients that require consistent, professional marketing outreach and long-term relationship management to acquire and retain.
The Job at a Glance
Here’s a quick overview of the opportunity before diving into the finer details:
- Job Title: Marketing Executive
- Company: C&I Global Limited
- Location: Omole Phase One, Ojodu Berger, Lagos
- Employment Type: Full Time
- Remuneration: NGN 150,000 Monthly (Basic Salary + Commission and Performance Bonuses)
- Minimum Qualification: HND
- Experience Level: Entry level
- Experience Required: 2 years
- Language Requirement: English
- Working Hours: Full Time, 8am to 5pm
- Applicant Location Requirement: Lagos, Nigeria
With the overview covered, let’s dig deeper into what this role actually involves, what qualities C&I Global Limited is looking for, and why the compensation structure could make this a genuinely attractive opportunity for the right candidate.
What Does This Marketing Executive Role Actually Involve?
The job summary sets the tone clearly from the outset: this Marketing Executive will be responsible for generating new customers, securing corporate accounts, developing partnerships, and increasing the company’s revenue through strategic marketing initiatives. This is a role built entirely around measurable business growth, not just brand awareness or general marketing activity. Let’s break down the specific responsibilities in detail.
1. Developing and Executing Marketing Strategies to Increase Sales
The role begins at a strategic level. The Marketing Executive isn’t simply expected to follow a pre-set marketing playbook; they’re expected to actively develop and execute marketing strategies specifically designed to increase sales. This requires a blend of creative thinking and commercial awareness, the ability to look at the market, understand where opportunities exist, and design approaches that will realistically convert into actual revenue for the business.
This strategic responsibility sets the tone for the rest of the role: this is a marketing position with a direct, unambiguous line to sales outcomes, not a purely brand-focused or creative marketing function.
2. Identifying and Securing New Corporate Clients
A central pillar of this role involves identifying and securing new corporate clients across a specific range of sectors: hotels, restaurants, hospitals, schools, and offices. This targeted list of client types gives valuable insight into the kind of institutional relationships the company is looking to build and maintain.
Securing corporate clients in these sectors typically requires a different approach than consumer-focused sales. Corporate and institutional clients often have more formal procurement processes, decision-making committees, and longer sales cycles compared to individual consumers. A successful Marketing Executive in this role will need to understand how to navigate these more structured business environments, identifying the right decision-makers within each organization and building the kind of credibility that leads to signed contracts or ongoing service agreements.
3. Building Partnerships with Residential Estates and Businesses
Beyond corporate institutions, the role also involves building partnerships with residential estates and businesses more broadly. This suggests the company’s target market extends into Lagos’s many gated residential communities and estates, a significant and often underutilized customer base for many service-oriented businesses operating within the city.
Building relationships with residential estates often requires a slightly different approach than corporate sales, involving estate management committees, resident associations, or facility managers, and may benefit from a more community-oriented relationship-building style.
4. Conducting Field Marketing and Customer Visits
This is very much a field-based role. The Marketing Executive is expected to conduct regular field marketing activities and customer visits, meaning a significant portion of the working day will likely be spent outside the office, meeting prospective and existing clients face-to-face rather than working purely through phone calls or digital outreach.
This hands-on, in-person approach to marketing and relationship-building reflects the reality that, particularly for corporate and institutional clients, trust is often built more effectively through direct, personal engagement than through remote or purely digital communication alone.
5. Promoting Services Through Digital and Traditional Marketing Channels
While field marketing plays a major role, the position also requires promoting the company’s services through both digital and traditional marketing channels. This dual approach suggests that the successful candidate should be comfortable operating across multiple marketing mediums, whether that involves social media promotion, email outreach, print materials, physical signage, or other traditional marketing tools, in addition to the direct, in-person relationship-building described above.
This blended approach to marketing channels reflects a well-rounded marketing strategy, recognizing that different types of clients and prospects may respond better to different types of outreach.
6. Generating Leads and Converting Prospects Into Customers
At the core of the role is the full sales funnel responsibility: generating leads in the first place, and then successfully converting those leads into paying, committed customers. This end-to-end ownership of the sales process, from initial lead generation through to final conversion, requires both proactive outreach skills and strong closing ability.
7. Maintaining Strong Relationships With Existing Clients
Importantly, this role isn’t solely focused on acquiring new business. The Marketing Executive is also responsible for maintaining strong relationships with existing clients specifically to encourage repeat business. This reflects a mature, sustainable approach to business growth, recognizing that retaining and nurturing existing client relationships is often just as valuable, if not more so, than constantly chasing new customers.
For candidates who genuinely enjoy long-term relationship management, rather than purely transactional, one-off sales interactions, this aspect of the role offers a meaningful and rewarding dimension to the position.
8. Preparing Weekly Marketing and Sales Reports
Despite the heavily field-based nature of this role, structured reporting remains an important responsibility. The Marketing Executive will be expected to prepare weekly marketing and sales reports, documenting activities, progress, and results. This reporting function helps the company track performance, identify successful strategies, and make informed decisions about where to focus future marketing efforts.
9. Meeting and Exceeding Monthly Sales Targets
Finally, and perhaps most centrally to the role’s overall purpose, the Marketing Executive is expected to meet and exceed monthly sales targets. This clear, measurable performance benchmark ties directly into the commission and performance bonus structure offered as part of the compensation package, creating a direct financial incentive for strong performance.
What C&I Global Limited Is Looking For
Now let’s take a closer look at the specific qualifications and personal qualities the company has outlined for this role.
Minimum Qualification: HND in Marketing, Business Administration, or a Related Field
The educational requirement for this role is a minimum of an HND (Higher National Diploma) in marketing, business administration, or a related field. This requirement reflects the strategic and commercial nature of the position, seeking candidates with at least a foundational academic grounding in marketing principles or general business practices.
Minimum of 2 Years of Relevant Experience
Candidates are required to have a minimum of two years of experience in marketing, sales, or business development. While the role is categorized as entry level, this experience requirement suggests the company is looking for candidates who have already developed practical, hands-on skills in client-facing marketing or sales work, rather than someone entering the workforce for the very first time.
Strong Communication, Negotiation, and Relationship Management Skills
Given how central relationship-building is to nearly every responsibility listed for this role, strong communication, negotiation, and relationship management skills are explicitly required. Success in this position depends heavily on the ability to build genuine trust with a wide range of clients, from hotel managers to hospital administrators to residential estate committees, while also skillfully negotiating terms and agreements that benefit the company.
Self-Motivation and Target-Orientation
The role requires candidates who are self-motivated and genuinely target-driven. Given the significant field-based, independent nature of the work, along with the direct tie between performance and commission-based earnings, this role rewards candidates who are internally driven to succeed, rather than those who need constant oversight or direction to stay productive.
Good Knowledge of the Lagos Business Environment and Corporate Networking
This requirement is particularly important and specific. Candidates should have a solid understanding of the Lagos business environment and demonstrated experience in corporate networking. This local market knowledge is invaluable for a role that depends heavily on identifying and building relationships with the right corporate clients, understanding how business relationships are typically formed and maintained within Lagos’s corporate culture, and navigating the city’s business landscape efficiently.
Added Advantage: Experience in Laundry, Hospitality, or Service Industry
While not a strict requirement, the listing notes that experience within the laundry, hospitality, or service industry would be considered an added advantage. As mentioned earlier, this detail offers a strong hint about C&I Global Limited’s core business focus, and candidates with direct experience in these sectors should make sure to highlight this background clearly, as it likely translates into a more immediate understanding of the company’s target market and client needs.
Understanding the Compensation Package
The remuneration for this Marketing Executive position is set at NGN 150,000 monthly as a basic salary, with the company explicitly offering attractive commission and performance bonuses on top of this base figure. This compensation structure is worth understanding carefully, as it reflects a genuine investment in rewarding strong performance beyond just a fixed monthly income.
For candidates who are confident in their ability to identify, pursue, and close corporate partnerships successfully, this commission and bonus structure offers meaningful potential for earnings well beyond the stated base salary. This kind of performance-based compensation model tends to particularly reward candidates who bring genuine sales instinct, strong relationship-building skills, and consistent follow-through to their work.
Beyond direct compensation, the company also highlights career growth and development opportunities, along with a supportive work environment, as part of what it offers to successful candidates. For professionals looking to build a long-term career in marketing and business development, these additional benefits suggest a workplace genuinely interested in developing and retaining strong talent over time, rather than treating the role as a purely transactional position.
A Look at the Working Structure
The role follows standard full-time working hours from 8am to 5pm, offering a predictable schedule that helps balance the demands of field-based client visits with the administrative responsibilities of reporting and strategy planning. Given the significant amount of field marketing and customer visits involved, candidates should expect a genuinely active, on-the-move working style, rather than a role confined primarily to the office.
The position is based at Omole Phase One in Ojodu Berger, Lagos, and applicants are required to be based within Lagos more broadly, reflecting the importance of local presence and market familiarity for a role so heavily focused on building relationships within the city’s corporate and residential business landscape.
Why This Role Offers Genuine Career Value
Marketing and business development roles that combine base salary with performance-based incentives, like this one, tend to offer some of the strongest career-building experiences available in the broader sales and marketing profession. Candidates in roles like this develop a genuinely valuable, transferable skill set: the ability to identify and pursue new business opportunities strategically, strong corporate networking and relationship-building capabilities, comfort navigating both formal institutional sales processes and more community-oriented partnership building, disciplined performance under measurable, target-driven conditions, and well-rounded marketing skills spanning both digital and traditional channels.
For candidates building a long-term career in marketing, sales, or business development, this kind of comprehensive, hands-on experience, particularly gained within the demanding and diverse Lagos business environment, can serve as an excellent foundation for future senior marketing, business development, or even general management roles down the line.
Tips for Applicants Who Want to Stand Out
If you’re considering applying for this Marketing Executive position, here are some practical tips to help strengthen your application.
Highlight your specific corporate networking experience. Since good knowledge of the Lagos business environment and corporate networking is explicitly required, be specific about the types of corporate relationships you’ve built or managed in previous roles, including the industries and client types involved.
Provide concrete examples of past sales or business development results. Where possible, use specific figures or achievements, such as new accounts secured, revenue generated, or partnerships established, to demonstrate a genuine track record of results in previous marketing, sales, or business development positions.
Emphasize any laundry, hospitality, or service industry background. Given that this is listed as an added advantage, and likely closely tied to the company’s actual business focus, candidates with relevant experience in these sectors should make this a prominent, clearly highlighted part of their application.
Demonstrate comfort with both new business acquisition and relationship retention. Since the role explicitly requires managing both new client acquisition and long-term relationship maintenance, provide examples that showcase your ability to succeed in both areas, not just one or the other.
Show your familiarity with diverse marketing channels. Given the requirement to promote services through both digital and traditional marketing methods, mention any relevant experience across these different channels, whether that’s social media marketing, direct outreach, print marketing, or in-person promotional activities.
Confirm your comfort with performance-based compensation. Since a significant part of the earning potential for this role comes through commission and performance bonuses, make sure your application reflects genuine enthusiasm and confidence in your ability to perform under this kind of results-driven compensation structure.
Final Thoughts: A Genuine Growth Opportunity for Lagos-Based Marketing Professionals
The Marketing Executive position at C&I Global Limited offers a well-rounded, growth-oriented opportunity for experienced marketing and business development professionals based in Lagos. With a monthly base salary of NGN 150,000, enhanced by attractive commission and performance bonuses, along with genuine career growth and development opportunities, this role offers both immediate earning potential and a solid foundation for long-term professional growth.
For candidates who bring genuine corporate networking skills, a solid understanding of the Lagos business landscape, and a proven track record in marketing, sales, or business development, this opportunity at Omole Phase One in Ojodu Berger represents a chance to take direct ownership of meaningful business growth, building relationships that matter, closing deals that count, and being genuinely rewarded for the results they help create.