There are roles that exist to maintain the status quo — and then there are roles that exist to change everything. The Chief Marketing, Public Relations & Communication Officer position at Deloitte Nigeria’s client organisation belongs firmly in the second category.
This is a rare executive opportunity for a seasoned marketing and communications leader to step into one of Nigeria’s most consequential financial inclusion mandates and leave a legacy that outlasts any campaign, any headline, or any product launch. If you have spent your career building the expertise for exactly this kind of moment, the moment has arrived.
About Deloitte Nigeria
Deloitte is the largest private professional services network in the world, with approximately 286,200 professionals operating across more than 150 countries. In Nigeria, Deloitte is one of the most respected professional services firms, delivering Audit, Tax, Consulting, Risk Advisory, and Financial Advisory services to clients spanning financial services, telecommunications, energy, consumer industries, and the public sector.
Through its West Africa practice, Deloitte serves the full spectrum of Nigerian organisations — from multinationals and large national enterprises to small businesses and government institutions. The calibre of talent Deloitte places reflects the calibre of results its clients expect.
The Opportunity: A C-Suite Role With Real Consequence
The organisation at the center of this search is a financial institution with a focused and ambitious financial inclusion mission. It operates across branches, digital platforms, and partner networks — touching the lives of Nigerians at various points of their financial journey. Marketing, in this context, is not a support function. It is a growth engine.
As Chief Marketing, Public Relations & Communication Officer, you will be recruited to set the strategic direction and lead the execution of everything that shapes how this institution is perceived, how it grows, and how it communicates — internally and externally, to customers and to regulators, in calm and in crisis.
This is a board-level appointment with enterprise-wide authority and accountability.
What the Role Demands
Strategy That Drives Business Results
You will set and run a marketing and communications strategy built on real customer insight and tightly aligned to business goals. Your work will not live in a strategy document on a shelf — it will be visible in customer acquisition numbers, product adoption rates, and retention metrics. You will also serve as a trusted advisor to executive management on market intelligence and competitive dynamics, helping leadership make informed decisions in a fast-moving financial services landscape. Compliance with the Central Bank of Nigeria and other regulators is non-negotiable and must be embedded in everything marketing does.
Brand Ownership at the Highest Level
You will be the custodian of the institution’s brand in Nigeria — responsible for keeping it consistent, distinctive, and trustworthy across every channel and every touchpoint. Branches, digital platforms, partner networks, media appearances — all must speak with one clear, credible voice. Your mandate includes positioning the bank as a leading financial-inclusion brand, which means building the kind of trust that turns first-time customers into lifelong advocates.
Campaigns That Convert
You will design and execute multi-channel campaigns across digital, offline, and experiential channels that do not just create awareness but drive real commercial outcomes. From the bank’s digital and payments products to its lending offer, marketing sits at the center of adoption — and your ability to bring products to market effectively will be one of your most visible contributions.
Communications That Protect and Project
Internal and external communications, media relations, public affairs, and crisis communications all fall within your domain. You will position the institution as a credible, authoritative voice in the financial inclusion conversation, build strong relationships with journalists and regulators, and ensure that when something goes wrong — as it sometimes does — the institution’s response is swift, measured, and reputation-protecting.
Digital Performance at Scale
You will build a data-driven digital marketing capability with rigorous measurement across lead generation, conversion, and customer lifetime value. Analytics will drive decisions, campaigns will be optimized in real time, and the marketing function will be held to a clear standard of return on investment.
Team and Budget Leadership
You will build, organize, and lead a high-performing team structured to meet the institution’s needs. Budget management will be disciplined and impact-focused, with every naira allocated purposefully and accounted for transparently.
The Ideal Candidate
This is a 12-to-15-year career in concentrated form. The right candidate brings:
A degree in Marketing, Communications, Business Administration, or a related field — with an MBA or relevant master’s degree preferred, and professional certifications in marketing, digital marketing, or brand management as an added advantage.
At least five years at executive or senior leadership level, with direct board exposure and a demonstrable role in enterprise-wide change. You have led integrated marketing and communications transformations — not managed them from the periphery — and you can point to measurable outcomes: growth numbers, acquisition figures, brand equity improvements that show up in data.
Experience in regulated sectors is essential. Financial services, banking, fintech, telecommunications, or FMCG backgrounds all translate well. You understand compliance, you respect regulatory relationships, and you know how to operate effectively within the constraints that come with a licensed financial institution.
You bring depth in digital marketing, performance marketing, media relations, crisis communications, and reputation management. You understand Nigerian consumer behavior and the financial inclusion landscape at a level that goes beyond theory. You have managed significant budgets, led agency relationships, and run multi-channel campaigns with your name attached to the results.
Why This Role, Why Now
Nigeria’s financial inclusion journey is at an inflection point. Millions of Nigerians are entering the formal financial system for the first time, digital payments are reshaping how people transact, and the brands that communicate most clearly and compellingly will be the ones that earn and keep customer trust. The Chief Marketing, Public Relations & Communication Officer at this institution will be a central architect of that story.
This is not a role for someone looking to maintain what exists. It is a role for someone ready to build what comes next.
Apply today and lead the conversation that matters.